Article Marketing: Making It Interesting!

When it comes to producing articles for your article marketing campaign, you may find yourself staring at a flashing curser on the screen while you decide what to write. Here are some tips to help you decide not only what you should be writing, but also how to keep it structured, interesting and relevant to your business.

What To Write About

Once you decide to write an article marketing campaign, the first thing you should do is decide on your list of topics. Think about the questions that your customers ask you most regularly. There will be a number of issues that crop up time and time again. Also you can ask your customers what they would like more information on, and what is most relevant to them. If you’ve got a strong viewpoint on something to do with your industry, or there have been important developments that have made mainstream news recently, don’t be afraid to comment on them.

Structure

If you’re new to writing articles, it can be helpful to structure the information you intend to write about before you embark on the actual article itself. Your first paragraph should introduce what it is you’re going to talk about, followed by the points you’re making, then rounded off with a final paragraph in conclusion and (most importantly) the link to your website, your name and company details.

The Competition

Look at what your competitors are doing. Do they post a lot of information online that people can access for free? If so, there probably isn’t going to be mileage in providing exactly the same information.

How can you make your viewpoint different from theirs?

If there’s something that they do that you disagree with, say so – but be prepared to explain why. One of the key components to using article marketing successfully is to make your information better, or different from, the stuff that’s already out there. Don’t though give away your trade secrets – remember that anyone can access the information you put on the internet, and that includes your competitors.

Don’ts With Articles

The trick with article writing is to ensure that what you are writing is of value to the reader. If your article begins to sound like a brochure or advertisement, it’s too sales oriented and is unlikely to hold a reader’s attention for long.

One of the best exercises you can do is to ask yourself whether your customer or someone who could become a potential customer would be pleased to read your article, what they would think of your business once they’d read it, and whether it holds their attention from beginning to end. If you can answer yes to all of these, you’ll have an engaging, high quality article that you can be proud of.

Any thoughts or questions? Please leave a comment!!
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